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According to IBISWorld Industry data, the overall lingerie market only grew 1.9% from 2011 to 2016. However, the online sector has grown from 5% of market share in 2008, to nearly 15% in 2016, with estimates saying it could grow to 25% by 2022. Morgan Hermand-Waiche, founder & CEO of Adore Me, a New York-based start-up specializing in e-commerce lingerie, says his company has seen some of that growth first-hand since the company launched in 2012 out of his Harvard dorm room. I started Adore Me still as a student, my Harvard Business School professors were my first investors, Hermand-Waiche tells FOX Business. Since its inception, [we] have experienced exponential growth. In 2012, our revenues were $1.1 million; in 2013, they grew to $5.6 million; by 2014, we were grossing $16 million; and in 2015, we raked in $42.6 million. We kept a very similar growth rate in 2016, but we cant reveal revenue figures for 2016 yet. Hermand-Waiche says the company is also on track to break a new sales record this Valentines Day, as January 2017 was its biggest sales month to date, leading up to the hallmark holiday of love. "Valentine's day has been crazy. The volume of sales have at yahoo picked up three to five times on a daily basis compared to a few weeks ago," he adds. While those numbers may seem small in comparison to Victorias Secret and parent company L Brands annual sales of $12.57 billion in 2016, Adore Me was ranked No.

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In 2012, our revenues were $1.1 million; in 2013, they grew to $5.6 million; by 2014, we were grossing $16 million; and in 2015, we raked in $42.6 million. We kept a very similar growth rate in 2016, but we cant reveal revenue figures for 2016 yet. Hermand-Waiche says the company is also on track to break a new sales record this Valentines Day, as January 2017 was its biggest sales month to date, leading up to the hallmark holiday of love. "Valentine's day has been crazy. The volume of sales have picked up three to five times on a daily basis compared to a few weeks ago," he adds. While those numbers may seem small in comparison to Victorias Secret and parent company L Brands annual sales of $12.57 billion in 2016, Adore Me was ranked No. 9 on Crains Fast 50 in 2016 -- as well as being ranked No. 2 as the fastest-growing private retail company on Inc.s 500 list in 2015. Meanwhile, another startup called Negative Underwear, which college friends Lauren Schwab and Marissa Vosper launched in 2014 while attending the University of Pennsylvania, is positioning itself as the anti-Victorias Secret brand. The companys motto is Less fakemore real, and In a world of pushed up and overdone, were intentionally not. We offer a luxury quality product at a more accessible price, an aesthetic that aligns with the less is more mantra, a brand ethos and voice that resonates with the contemporary female and high-touch customer service experience to help guide the customer to finding product she loves, Lauren Schwab, co-founder of Negative Underwear, tells FOX Business.

For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/college-lingerie-startups-aim-victoria-170000287.html

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